Snugg Home – Making Life Comfortable Since 2020.
Feeling is Believing
Like all good things, the Snugg brand has grown from humble beginnings into a success story built on hard work, belief and friendship.
Starting as a bedroom linen passion-project in 2020, our signature Snugg Linen range won over a devoted fan base, who spread the word about the unbelievable softness of our special interlock cotton knit bedding – made from the same material as newborn Babygro’s.
Expanding the Brand
As Snugg Linen’s popularity has grown, the Snugg brand has evolved beyond the bedroom to encompass a growing range of unique soft furnishings, homeware, and apparel all designed to live up to our name – providing an experience of pure “snuggness”.
From our Snuggli Baby range, to Snugg Scatter Cushions and Snugg Hospitality, our expansion has also lead to brand collaborations in the areas of skin and fabric care (with VELD Boerseep) and luggage (with Crafted Polo Life luxury leatherware).
Suzanne van der Merwe & Anna van Jaarsveld
Suzanne (whose obsession with creating a super-soft bed linen range had started to pay off after lots of research and development) roped in her resourceful friend Anna to help bring Snugg to life.
The enthusiasm, can-do attitude and business savvy of these ladies has launched Snugg as a proudly South African, female-run brand with big ambitions and a heart for their community.